CultureMonday 05.09.22

Kendrick Lamar releases "The Heart Part 5" video. He transforms into OJ Simpson and others using deepfake technology.

Kendrick Lamar, the 34-year-old rapper, released his first solo single in four years “The Heart Part 5” on Sunday.

The solo was dropped along with a five-minute video which started with a thank you message for his fans who stayed with him all through the years. Then the musician goes on to say that as he got older he realized that “Life is perspective. And my perspective may differ from yours.”

As the pace intensifies with Lamar standing against a maroon background, the rapper’s face morphs into famous Black men like O.J. Simpson, Kayne West, Jussie Smollet, Will Smith, and Nipsey Hussle using deepfake technology.

Lamar raps about the culture and says “I want to represent for us. A new revolution was up and moving. I'm in Argentina, wiping my tears full of confusion. Water here between us. Another peer has been executed. History repeats again.”

The album was published ahead of the official release of Lamar's fifth album “Mr. Morale & The Bog Steppers” scheduled to release on Friday, May 13.


Recount Wire