The Winter Olympics start this Friday, February 4th in Beijing, but you’d be forgiven for not knowing that. LZ and Will talk about the lack of buzz that typically accompanies the world’s most unifying sports competition. Prime time viewership for last year’s Summer Games in Tokyo suffered a 42% drop compared to the previous iteration in Rio de Janeiro in 2016. Will and LZ argue that NBC — which will be streaming, broadcasting, and covering the Games for American viewers — should be worried about a similar decline for the event’s snowier iteration this month.
